How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 04:30
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Perception
Ryan Lochte’s wife Kayla reveals ‘painful’ divorce after seven years of marriage - New York Post
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
Product
Where in Maine are you most likely to get a dangerous tick bite? - The Portland Press Herald
Processes
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including: